What is a NFT Brand Campaign?
An NFT brand campaign is a new form of content marketing that utilizes a cross-functional marketing push to generate awareness and results for your NFT. The unique piece of branded content at the center of the campaign is designed around a relevant brand narrative and intended to be a highly collectible piece of art and culture.
NFTs Are A Marketing Channel
NFTs represent a marketplace where people own and trade their content like a commodity. Highly visited sites such as opensea.io, foundation.app, and niftygateway.com to name a few, capture millions of daily users. We build a 360-campaign to promote your NFT content using traditional and guerrilla marketing tactics.
A New Way To Share Content
The initial campaign launching your NFT is just the beginning. The aftermarket, or secondary selling of content from user to user, is where the most critical exposure occurs for your brand. Blockchain content like NFTs will continuously circulate, ensuring ongoing visibility for your content and high sharability.
Allow Your Fans To Own a Piece
Owning an NFT is different than owning a product. When a collector owns a branded NFT, they have a cultural object that is, in essence, a unique part of the brand. Collectors’ demand for your content increases over time, which results in increased profitability for existing NFTs.